What the Hell is Hybrid? Let's Navigate Agile Marketing!

Scrum has been the gold standard in agile transformations in software development and it has served them well for 20 years. As we've evolved beyond software to a business agility world, adoption has been slow and painful outside of IT and most departments are decades behind their software counterparts. In Marketing, we've been trying to implement agile with a "hybrid framework", but what the hell is hybrid? Nobody knows... As a marketing community, we knew there had to be a better way to implement agile. That's why a group of agile and marketing leaders iterated for months over the best ways to get agile to really resonate with marketers. We knew we wanted a framework that was directly tied to the Agile Marketing Manifesto Values & Principles. Rather than being dogmatic, we wanted something simple, customizable and easy to implement. We'll share with you the new Agile Marketing Navigator framework…